FOR IMMEDIATE RELEASE:
LAKEFRONT BREWERY PARTNERS WITH GROWING POWER ON NEW ORGANIC BEER
Growing Power Organic Farmhouse-Style Pale Ale
MILWAUKEE, WI (May 5, 2015) — Lakefront Brewery, Inc. announced today the release of their new USDA-certified organic beer, Growing Power, as part of a partnership with Milwaukee-based nonprofit, Growing Power, Inc. Will Allen, Founder and C.E.O. of Growing Power, and Russ Klisch, Co-Founder and President of Lakefront Brewery, will hold a press conference on Thursday, May 7, 1:30 PM, at Growing Power’s location at 5500 West Silver Spring Drive.
The hoppy pale ale, fermented with a specialty Belgian yeast strain, is available nationally in 6-packs and on draft. A portion of the beer’s proceeds will go to supporting Growing Power’s sustainable farming efforts. Both companies are celebrating with a launch party at a local farm-to-table restaurant, Meritage, on Thursday evening, 6:00–8:00 PM.
The cooperative beer marks a long-standing relationship between the two companies. In 2001, Growing Power began using way the brewery’s spent grain for composting, and in turn, Lakefront Brewery provided beer tastings at the farm’s seminars. The two organizations “grew to see each other not only as business partners, but as social activists in bringing good food, grown and produced locally and sustainably, to our communities,” Russ Klisch stated. “It is hard to image anyone else in Milwaukee that shares our values more than Growing Power,” he concluded.
Will Allen stated the partnership between the two companies serves as “a strong example of how two companies that work together over many years are able to demonstrate stewardship of a sustainable food system.” Allen went on to say, “This sustainable food system will not only provide good food and drink to Milwaukee and beyond, but will also be a catalyst to create more jobs and economic development in our city and around the nation.”
Lakefront Brewery, Inc. was started in 1987 and currently celebrating its 27th anniversary. The brewery currently produces 45,000 barrels of beer per year and distributes its products to 36 states, Canada and Japan. Lakefront Brewery, Inc. became the first USDA-certified organic brewery with the production of their Organic E.S.B. beer in 1996. For more information, visit www.lakefrontbrewery.com or call (414) 372-8800.
Growing Power, Inc., founded in 1993, is a national non-profit organization and land trust whose operations include demonstrating practical urban farming methods, educating consumers on the benefits of sustainable farming and food production and distribution. Over 30,000 individuals tour their Community Food Center in Milwaukee each year and Will Allen has been a keynote speaker at several national conferences. More details available on their website: www.growingpower.org or call (414) 527-1546.