Local brewery features exclusive new beer, 12 hours of brewery tours.
MILWAUKEE (November 13, 2012) – Lakefront Brewery, Inc. will introduce Black Friday, their new imperial India-style black ale on Friday, November 23. It marks Lakefront's first undertaking in selling an exclusive beer only available for purchase at the brewery for one day.
The beer will go on sale at 8:00 AM at the brewery, located on Commerce Street. The beer debuts in conjunction with Lakefront's second annual Black Friday festivities, which will feature 12 hours of continuous brewery tours.
Lakefront's Marketing Director, Chris Johnson, stated, "We know people want to get up early and find the one-day-only, exclusive deals on Black Friday, and we wanted to offer our customers an exclusive beer worthy of getting up early." Johnson went on to describe the beer as "a huge, dark ale, about 10% [alcohol by volume], with ample pine and citrus aromas."
Brewery Hospitality Director, Jessica Koehler, said, "along with the exclusive beer and tours, the first 300 people that buy the beer will get a limited ‘Black Friday' pint glass." Koehler noted interested patrons should read the full details on the brewery's Black Friday website, blackfridaybeer.com. She also noted that patrons can buy advanced brewery tour tickets online via the brewery's website if they want a guaranteed spot on a specific tour.
"Because this beer is so limited, we expect demand to be high for people to buy the ultimate beer gift for their friends and relatives. This will be the go-to gift for the beer lover," Koehler finished.
Lakefront Brewery, Inc. was started in 1987 and is celebrating its 25th anniversary in December of this year. The brewery distributes its products to 35 states, Israel and Canada. Lakefront Brewery, Inc. was the first brewery to brew a government-approved, gluten-free beer, New Grist, and brews the oldest USDA-certified organic beer, Organic ESB. For more information, visit http://www.lakefrontbrewery.com or call (414) 372- 8800.
MEDIA CONTACT: Matt Krajnak