The Tour


Lakefront Tour Beer Coins
Tour Overview

Tour Price Includes:

A Souvenir Pint Glass

Four 6 oz pours of beer

A Queen is Chosen

Meet the Ladies We're gonna do it!

Photo Tour

Nitty Gritty

Must be 21 or under supervision

All tour participants must be 21 with a valid ID or under the supervision of a parent or their legal guardian.

For non-beer drinkers, Lakefront's Golden Maple Root Beer is available.

Keep in mind that our brewery tours are geared towards Adults. Kids and families are welcome on the tour but at their own descretion.

12 and under do not require a ticket but must be accompanied by a parent or legal guardian at all times.

Ticket Availability

Each brewery tour can have up to 60 people on the tour. We presell 30 tickets online and will take 30 people that walk-up for the tour. If more than 30 people arrive for the tour, we will sell tickets to them for the next tour.  The walk-up tickets are available only on a first come first served basis. Everyone in your party must be present when tickets are sold. Walk up tickets are sold only for the next available tour, and will not be sold in advance for any tours later in the day. FRIDAYS: From 5PM on, 45 tickets will be sold online leaving only 15 walk-up tickets for each tour. SATURDAYS: All 60 tickets will be sold online. Leftover tickets will be sold as walk-up tickets the day of on a first come, first served basis for the next available tour.

Want to ensure your spot on a specific tour?

We offer online advance ticketing. There are 30 tickets for each tour that are available for online purchase. If online tickets are sold out, please arrive early for walk-up tickets.  FRIDAYS: From 5PM on, 45 tickets will be sold online, the remaining 15 are walk-up tickets. SATURDAYS: All 60 tickets for each tour will be sold online. Buy your tickets in advance for Friday nights and Saturdays.

Private Tours

For private tour availability, please contact Chris Ranson at:

Phone: 414-372-8800 Ext. 803

Online Ticketing

Online advance ticketing is available for each tour.  If online tickets are sold out, walk-up tickets are available on a first-come, first-served basis with the exception of Friday nights and Saturday tours. These tours are almost completely sold online. Leftover Saturday tickets that did not sell online will be sold as walk-up tickets. On Fridays from 5PM on, only 15 walk-up tickets will be available for each tour, the rest are sold online.

Weekday Tours (Monday - Thursday)

Please note that we are in production during the week and cannot go through the entire brewery on these days.

Fridays & Saturdays

Friday evening & Saturday tours are always busy, and generally always sell out. Saturday tours are sold online only.  Please use our online ticketing service to purchase any tickets for Saturday.  Friday night tours offer 15 walk-up tickets for each tour and Saturday tour tickets that didn't sell online become available as walk-up tickets the day of.  Please arrive early to have a chance at these tickets.

Technical Tours

Lakefront Brewery is now offering Technical Tours on Sunday mornings at 10am starting May 11th, 2014.  This tour is geared toward any homebrewer or beer drinking aficionado but welcomes any beer knowledge enthusiast. The tour will be led by one of our experts and will last approximately 90 minutes. It will conclude with a food pairing that will feature specific Lakefront beers which compliment our Chef's selection of fine Wisconsin cheese, seacuterie (fish boards), and chocolate.  These pairings focus on locally sourced ingredients and highlight our regions deep heritage. All participants must be at least 21 years of age and the ticket price is $30.00 per person.  These tours are expected to sell out early.  All ticketing will be done through our website, and not available for purchase the day of. PLEASE NOTE: Closed toed shoes are required, no exceptions.

Tour Calendar


Recommended Hotels

  • Aloft Hotel Thumb
    Aloft Milwaukee Downtown

    (414) 226-0122 | Website

  • Iron Horse Hotel Thumb
    The Iron Horse Hotel

    (414) 374-4766 | Website

  • Pfister Hotel Thumb
    The Pfister Hotel

    (414) 273-8222 | Website

  • Ambassador Hotel Thumb
    Ambassador Hotel

    (414) 345-5000 | Website

  • The Hilton Milwaukee City Center Thumb
    Hilton Milwaukee City Center

    (414) 271-7250 | Website

  • The Hilton Milwaukee City Center Thumb
    Hotel Metro

    (414) 272-1937 | Website

Featured Attractions

  • Summerfest Thumb

    (414) 273-2680 | Website

  • Harley-Davidson Museum Thumb
    Harley-Davidson Museum

    (877) 436-8738 | Website

  • Miller Park Thumb
    Miller Park

    (414) 902-4000 | Website

  • BMO Harris Bradley Center Thumb
    BMO Harris Bradley Center

    (414) 227-0400 | Website

  • Milwaukee Irish Fest Thumb
    Milwaukee Irish Fest

    (414) 476-3378 | Website

  • Milwaukee Irish Fest Thumb
    Untapped Tours

    (414) 698-8058 | Website

Beer On Us

Ready for a free beer?

After the tours, we offer our tourists a "Beer On Us". You can take our dated coupons to any of the fine establishments listed on the coupon for a free Lakefront Brewery beer. All tours before 4PM receive our Day Coupon redeemable before 6PM. Tours from 4PM on will receive our night coupon redeemable before 9PM.

day coupon night coupon